Oil, I.O.O.% Italian quality in India
A tow day "Pit stop” on the 24 and 25 February in New Delhi, for the extra virgin olive oil IOO% high-quality Italian. The initiative is part of the activities financed under the first contract for the supply chain for extra virgin olive oil and Italian Unaprol signed between the Ministry of Agricultural Food and Forestry Policies and developed in the foreign markets with the help of VeronaFiere. "The market recognizes the quality and rewards it with a higher price if this is related to the origin of the territories. " Declared Massimo Gargano, chairman of Unaprol - Italian olive oil consortium on the eve of the new mission in India. The event in New Delhi involves journalists, chefs, restaurateurs and buyers. In the two days there will be: tasting seminars, conferences on the health benefits and the different qualities of oil.
"The market reacts positively to certified quality, said Gargano, especially if it is guaranteed by a consortium of Italian farms that leverage the unique and distinctive character of our made in Italy". The days in India will be an important test to see the developments in the market of extra virgin olive oil Italian-quality in a country with over a billion potential consumers where, thanks to the awareness of certain groups of consumers, there is a growth of the consumption of extra virgin olive oil. India is currently the largest importer of vegetable oils in the world and has an economy characterized by a strong dynamism, which is developing the demand for high quality food . 30 million euro is the value of the 4 million tons of olive oil of the total imports from Italy in the beginning of 2010. A quarter of the imports is represented by extra virgin olive oil and, compared to 2008, in 2009, imports from Italy increased by 25%. This is the demand the consortium IOO% high quality Italian wants to intercept trying to expand the market in India through an education towards high quality.